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A New Series Partner… well, sort of
 Power Punch Oil Supplements has increased it’s participation on the Unlimited Light Racing circuit to the level of Series Partner for 2010. What started out as a Contingency Awards Program (CAP) sponsorship evolved into boat sponsorships and is now attaining a forefront position of Series Partner.
As the economy continues to thaw, some industries continue to prosper. While the economic challenges were a concern for some, they were a benefit for others. When a new family car was not in the foreseeable budget, many Americans took better care of their existing vehicles and better car care meant the use of products that enhance the maintenance factor - such as Power Punch oil supplements.
“The first time that I attended a ULHRA event and heard an Unlimited Light go from zero to five thousand rpm just to get up on a plane when leaving the dock, I knew that marine motorsports was a great place to demonstrate Power Punch products.” said Pete Morey, CEO of Power Punch. Already distributed throughout the Pacific Northwest, Power Punch has focused the benefits of its recent prosperity to expand into newer markets such as the American Southwest and upper Midwest. “The ULHRA circuit lends itself well to our marketing plans and enables us to support our dealers with consistent support in the important area of branding and brand awareness”, said Morey. “Power Punch does well, as an example, in agricultural areas such as South Dakota and eastern Washington. As a Series Partner we can more effectively support sales in those areas.”
One of the benefits of being a Series Partner is the option of being a presenting sponsor for one of the races on the ULHRA circuit. Morey has chosen to the presenting sponsor at the annual Graham Trucking Cup on Lake Washington this August in Seattle, Washington.
In addition to branding, Morey has always utilized the business-to-business benefits of marine motorsports by applying the considerable hospitality pavilions available at all ULHRA events to opportunities to meet-and-greet current and potential customers. This year once again the Pacific Northwest’s Bay Bank will sponsor the ULHRA Hospitality Pavilion at Seafair. Power Punch has been very effective in attracting attention to products and marine motorsports in general by entertaining representatives of automotive parts distributors such as NAPA and Sturdevant’s. “It’s a very low pressure environment where we can meet potential partners and customers.” Morey said. “Although there is no obligation on the part of the guest, attendance provides a great way to get better acquainted and often provides a chance to turn a ‘voice on the phone’ into a handshake and a friend.”
Another benefit of being a Series Partner with the ULHRA means that every boat on its circuit will display the Power Punch logo on their “tails” or vertical stabilizers. Power Punch had already renewed its participation in the ULHRA Contingency Awards Program for 2010 and has maintained the posture that it will continue to sponsor racing teams in both the Unlimited Light and Lighter-than-Light classes. This recent move makes Power Punch one of the most dominant sponsors in marine motorsports today. For more information about Power Punch go to www.POWERPUNCH.biz . |
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